<%@LANGUAGE="JAVASCRIPT" CODEPAGE="65001"%> president interview
 

 

About
SHINA

   
   
 

 

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SHINA INC.
HAS BEEN GIVEN THE BEST IN AMERICA
SEAL OF EXCELLENCE

award

The Independent Charities Seal of Excellence is awarded to the members of Independent Charities of America and Local Independent Charities of America that have, upon rigorous independent review, been able to certify, document, and demonstrate on an annual basis that they meet the highest standards of public accountability, program effectiveness, and cost effectiveness. These standards include those required by the US Government for inclusion in the Combined Federal Campaign, probably the most exclusive fund drive in the world. Of the 1,000,000 charities operating in the United States today, it is estimated that fewer than 50,000, or 5 percent, meet or exceed these standards, and, of those, fewer than 2,000 have been awarded this Seal.  

 

An Interview with SHINA President and Co-Founder,
Mrs. Jessica Kamala Mu
shala

   
Mrs Jessica Kamala Mushala

 

What did you envision when you created the organization?
I envisioned SHINA to be an organization which will give hope and inspire the hidden talents and abilities of Women, children and youth living in difficult environment. The idea was inspired by what my mother went through and by my personal experience growing up in a male dominated African culture. 

The organization prides itself in empowering women, the single most important legacy we can bestow upon our children.  Through various other activities, SHINA also focuses on educating and motivating children and youth to develop and maintain healthy relationships as well as promote their talents, ideas and leadership abilities.

SHINA’s service population has struggled for a long time to overcome problems such as poverty, education suppression, health-related challenges, and lack of economic opportunity; all problems to which women and girls are often most susceptible.  It has played a significant role in the lives of the most vulnerable women, youth and children. Through its alternative learning programs' elementary/secondary education, women’s micro-grant business programs, and by providing for the needs of valuable children and abandoned women, SHINA touched lives of many.

>It is our experience and belief that faith plays a major role in spirituality and healing the population we serve. We need to continue to bridge the gap and share the exposure of different cultures as we promote talents, ideas and leadership abilities.

 

How did you select the name?

I thought a sense of lasting, here to stay; making a difference should be reflected in how we brand ourselves. I wanted the name that could reflect the strong root and not easily uprooted from its vision. The booboo tree came into mind as the tree withstanding all kind of punishment from natural weather and was used as hiding shelter for slaves during colonization

.pemba girls

To what do you attribute your success?

Working at grassroots level and dedication of volunteers to promote, encourage and foster better understanding between communities in the United States, and other parts of the world; through the exchange of ideas, support and aid by utilizing our accumulated knowledge and skills.

 

What makes you different from your competition or from your peers?

  1. We are a diverse, universal multicultural organization reaching out and touching all races with needs.
  2. We work predominantly at community level and collaborate with grassroots organization in rural areas that tend to be overlooked due to the high concentration of donors in urban areas.
  3. Our three year self sustaining projects rule, encourages the benefactors to be self-reliant and to promote lasting self esteem and community development. 
 

How has the organization changed over the years?

At inception we thought this will be like an association with membership.  However due to the lack of full membership commitments and IRS code requirements, we were forced to look at what will be more beneficial to the community we are trying to serve. Hence, we changed from a Membership Organization in 2005 to Not for profit organization with full exempt status.

old logo

Previous logo through 2005

shina logo

Current logo since 2006.

 

What was the benefit of the organizational change?

The organizational change has allowed us to adhere with all state and federal regulations which is a major element in fulfilling our mission.

 

What resources are you using to help these people?

Our personal funds, In kind contributions from friends and colleagues, annual campaign awareness events, public contributions and fundraising activities.  We are also registered with CFC as part of efforts to bring in more much needed funds for programs.

 

What are your dreams and plans for the future?

To secure much needed funding, increasing bridging the gap and cultural awareness programs specifically for youth.

   

 

 

 
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Contact us at: admin@shinainc.org